Fabio AI ChatBot’s Features to Boost Your Sales
Fabio AI Chatbot increases visitor engagement and retention by turning your content into instant answers that guide more users toward your CTA.
3 tones to choose from: friendly, professional, and serious
You can choose between 3 response tones to best match your audience. The Friendly tone is, as the name suggests, a little informal — direct and enthusiastic, with emojis. The Professional tone is persuasive and motivated, like a salesperson, but not informal; that’s what sets it apart from the Friendly tone.
Finally, the Serious tone is, as the name suggests, neutral and factual. It comes across as unemotional, simply presenting the answer rather than trying to sell.
Choose between Gemini, OpenAI, Mistral and Anthropic
Fabio AI Chatbot lets you choose the AI model that fits your needs. You can use Gemini, OpenAI, Anthropic or Mistral, each with several available models — 7 models in total to choose from. You might want a large model if you expect complex questions, for example if you have educational content.
However, small models are perfect for finding a product among 1,000 others, or for cross-referencing information across 500 pages. We recommend testing your ChatBot with small models first, then with large models, and comparing answers on the Analytics page.
Automatic daily scanning
Lite version (free): Fabio AI Chatbot automatically scans your content every day from the moment the plugin is activated, so the chatbot always stays aligned with the latest content on your website.
Biz version (paid): Fabio ChatBot automatically scans your full content upon activation, then quickly re-scans only the content that has been updated or created.
The scan takes anywhere from a handful of seconds for fewer than 100 pages, to less than 2 minutes for a WooCommerce shop with 1,000 products. It can scan blog content such as posts and pages, tags and categories. It can scan WooCommerce products, prices, discounts, price before and after discount, and reviews. It can scan bbPress forums, topics, and replies.
On-demand manual scanning
With both the free and paid versions, you can trigger a manual scan at any time to refresh the chatbot immediately after editing pages, posts, products, categories, or tags.
With the Biz version, you won’t need to manually scan updated or newly created content, since it includes an incremental scan.
The manual scan is just as fast as the automatic scan, and is useful if you use the free version on news content or a shop with frequent product updates.
Answers only from scanned content
Fabio ChatBot, both Biz and Lite, doesn’t fetch its answers from the web, but strictly from your content. You don’t need to add any information to train the chatbot’s AI. All your content is scanned, including posts, pages, tags, and categories, as well as products with their pre-discount price, discounted price, current price, and descriptions.
If a customer asks about your product and the answer isn’t in your content, the chatbot will simply say it doesn’t have the answer. If you think this could happen, consider adding this to the additional instructions field: “If you can’t find the answer to the user’s question, direct them to the support page.”
Display the chatbot automatically inside your content
The chatbot can be inserted automatically inside your content so visitors see it naturally while reading your pages, with no extra friction. You can choose where to display it across the website: before the first H2, on top of the content, and so on. You can also manually insert the shortcode in your content.
This is especially useful when most of your visitors browse on desktop or widescreen. If your design is mostly composed of page templates, automatic insertion might not work properly, and you’ll need to use the manual shortcode instead. This can be done inside a child theme’s functions.php file — if you’re not sure how, ask us for support.
Show the chatbot as a popup bubble
Fabio AI Chatbot can also appear as a floating popup bubble, giving visitors a quick way to ask questions from anywhere on your website. This is especially useful when most of your visitors are on mobile.
The popup is non-intrusive — it opens on click and takes up the full screen on the user’s smartphone for a better reading experience.
You can position the popup bubble in the bottom right or left corner, so it doesn’t overlap your theme’s “back to top” button.
Adjust chatbot colors to match your website
Use the color selector to align the chatbot with your brand and create a more consistent visual experience across your website. Customize the fields, the background, the bubble, the border, the bubble icon, and more.
Keep in mind: don’t aim for a fancy design — first consider what screen your visitors are using when they arrive on your website. The chatbot’s job is to spark conversations, so prioritize readability over looks.
Guide chatbot actions with buying intent instructions
Biz version (paid): tell your chatbot exactly what actions should encourage conversion: highlight offers, collect leads, promote newsletter sign-ups, book appointments, or adapt responses to visitor purchase intent. Set custom buying instructions and increase your chances of turning visitors into customers.
If this part seems difficult, contact us on the support forum — we’ll help you set up buying intent instructions that match your business goals.
Keep in mind that both Fabio ChatBot versions, including the free one, have built-in instructions so the chatbot offers an alternative if the answer or product isn’t found, as well as a selection of similar content or products that match the user’s request.
Customize the welcome message
Set a welcome text that encourages visitors to ask the questions most likely to lead to a CTA. This field is available in both the Lite and Biz versions, and works hand in hand with the additional instructions / buying intent field. The welcome message helps your visitors start the conversation the way you want.
For example, if you run a coaching business, you could use one of these welcome messages:
- What skills would you like to have right now?
- What skills do you already have?
- What are you expecting from your coach?
Each of these welcome messages will trigger a different conversation from your visitors.
View all conversations for analysis and support
Review all questions and answers on a dedicated analytics page: filter questions by keyword or by date, check which answer was given to each question, and identify low-quality answers with the Gap feature. The Lite version offers a 24-hour conversation history, while the Biz version offers 24-hour, 30-day, and custom date range conversation history.
Export chatbot conversations as you wish: choose to keep the conversations on your server or to clear the database while exporting them, to prevent server overload. These analytics features let you review user questions, improve your content, and better understand what visitors are trying to find on your website.
How Fabio ChatBot chooses its answers
Fabio ChatBot organizes your content into segments stored in a dedicated table. For every question, the AI searches these segments and scores each one for relevance to the visitor’s question — the answer is built from the highest-scoring segments.
The AI’s core is tuned to keep answers focused: between 1 and 10 sentences, drawing from 1 to 5 sources. The scoring that selects the final answer always depends on the specific question asked.
The chatbot’s core also includes built-in alternative suggestions: if it can’t find a complete answer or an exact product match, it will offer alternatives instead of leaving the visitor empty-handed.
To see this in action, try asking on our 1000-product demo shop: “I’m looking for a gift for my wife.” The chatbot will likely suggest a few options and ask follow-up questions to narrow down what you’re looking for.
Follow the conversation from one page to the next
Available in both the Lite and Biz versions: the chatbot follows the thread of the conversation. Visitors can ask short follow-up questions like “and in blue?” or “how much is it?” and the chatbot understands what they refer to, instead of answering each message as if it were the first one.
The conversation also stays with the visitor from page to page. When they click a link and land on another page, the chatbot appears closed so it doesn’t get in the way, and a single click reopens it with the full history exactly where they left it.
The history is kept only for the duration of the browser session, so it works even when browsers restrict cookies, and nothing extra is stored on your server.
Let the chatbot answer from your visitors’ comments
Biz version (paid): the scan can now include the comments left on your content. Questions asked by visitors and the answers given by you or your community become a source for the chatbot, so the next visitor with the same question gets an instant answer.
This is especially valuable when your comments are where the real questions are asked: product questions, tutorials, reviews, or support threads that never made it into the main content. Comments are short, often only one to five sentences, so Fabio ChatBot indexes them in a way that keeps them from being drowned out by longer pages.
Comments are kept up to date by the Biz incremental scan, with no manual scan needed.
Scan your custom fields too
Biz version (paid): much of the information on a WordPress site doesn’t live in the main text. Opening hours, technical specifications, addresses, prices, availability: they’re often stored in custom fields. With the Biz version, you can include them in the scan so the chatbot can answer questions about this data as well.
The chatbot still answers strictly from your content, so a custom field that isn’t scanned is simply unknown to it. Adding the right fields is the fastest way to fill the gaps in your answers, especially on directories, real estate, event or catalog sites.