Purchase Intent Templates · Fabio AI Chatbot

21 ready-to-use purchase intent templates for Fabio AI Chatbot

Copy these templates into Fabio’s Additional Instructions field to help your chatbot detect when visitors are ready to buy, book, request a quote, download, subscribe, or take action.

Each template gives Fabio a clear business rule: what intent to detect, which buying signals to watch for, and which conversion page to suggest. Replace the placeholder URL with your real page, then paste the full template into the Additional Instructions field.

Template 01 · E-commerce

🛒 Buy a product

Use this intent when the website should turn product questions into purchases on an online store, product catalog, WooCommerce shop, or product landing page.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Buy a product

When a visitor asks about product price, stock, availability, delivery, shipping fees, delivery time, size, color, model, variation, comparison, customer reviews, warranty, returns, promotion, discount, best choice, product recommendation, buying, or ordering, consider that the visitor may be interested in buying.

Conversion instruction:
If the visitor shows interest in buying, ordering, checking availability, comparing products, or viewing the product before purchase, do this:
[offer a welcome discount with code … | indicate him the refund and return policy: … | etc.]

Replace the placeholder with any action you want your audience to conduct.
Template 02 · Services

📅 Book an appointment

Use this intent when the website should convert visitors into booked appointments, consultations, calls, meetings, demos, or service slots.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Book an appointment

When a visitor asks about appointments, availability, time slots, consultations, calls, meetings, support, services, rates, quotes, opening hours, or team availability, consider that the visitor may be ready to book.

Conversion instruction:
If the visitor wants to schedule, reserve a time, speak with the team, book a consultation, or book a service, suggest this page:
[REPLACE_WITH_THE_BOOKING_CALENDAR_APPOINTMENT_FORM_OR_SCHEDULING_PAGE_URL]

Replace the placeholder with your booking calendar, appointment form, Calendly page, or contact scheduling page.
Template 03 · Lead generation

💬 Request a quote

Use this intent when visitors need a personalized price, estimate, proposal, or project-based offer before they can make a decision.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Request a quote

When a visitor asks about quote, estimate, rate, price, cost, budget, project, service, specific need, how much it costs, evaluating their need, or receiving a proposal, consider that they may need a personalized quote.

Conversion instruction:
If the visitor asks for pricing, wants a custom estimate, describes a project, or asks for a commercial proposal, suggest this page:
[REPLACE_WITH_THE_QUOTE_REQUEST_FORM_ESTIMATE_PAGE_OR_COMMERCIAL_CONTACT_URL]

Replace the placeholder with your quote request form, estimate page, or commercial contact page.
Template 04 · Booking

🏨 Make a reservation

Use this intent for restaurants, hotels, rentals, events, activities, venues, tours, visits, or any business where visitors reserve a date, place, table, room, or seat.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Make a reservation

When a visitor asks about reservation, availability, date, time, seat, room, table, visit, activity, ticket, number of people, capacity, rate, or confirmation, consider that they may want to make a reservation.

Conversion instruction:
If the visitor wants to reserve, check a date, book a place, choose a time, or confirm availability, suggest this page:
[REPLACE_WITH_THE_RESERVATION_FORM_BOOKING_ENGINE_OR_AVAILABILITY_CALENDAR_URL]

Replace the placeholder with your reservation form, booking engine, event booking page, or availability calendar.
Template 05 · Software

💻 Download software

Use this intent when the website should make visitors download software, a plugin, an installer, a desktop app, a SaaS tool, documentation, or a digital product.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Download software

When a visitor asks about download, installation, software, application, version, free version, paid version, license, compatibility, system requirements, Windows, Mac, Linux, update, trial, documentation, or installation file, consider that they may be ready to download the software.

Conversion instruction:
If the visitor wants to download, install, test, update, access documentation, or get the software installer, do this:
[offer a welcome discount with code … | indicate him the refund and return policy: … | etc.]

Replace the placeholder with any action you want your audience to conduct.
Template 06 · Mobile app

📱 Install a mobile app

Use this intent when the website should send visitors to install a mobile app from the App Store, Google Play, or a dedicated mobile app landing page.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Install a mobile app

When a visitor asks about the app, mobile access, installation, download, iPhone, Android, App Store, Google Play, compatibility, mobile version, account creation, or how to use the application, consider that they may be ready to install the app.

Conversion instruction:
If the visitor wants to install the app, use it on mobile, create an account from mobile, or access the mobile version, do this:
[offer a welcome discount with code … | indicate him the refund and return policy: … | etc.]

Replace the placeholder with any action you want your audience to conduct.
Template 07 · SaaS trial

🚀 Start a free trial

Use this intent when the website should convert visitors into free trial users, demo account users, test users, or early product adopters.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Start a free trial

When a visitor asks about free trial, trial period, testing the product, trying the service, free version, demo access, account creation, pricing after trial, features included, limitations, subscription, plan comparison, cancellation, or no commitment, consider that the visitor may be interested in starting a trial.

Conversion instruction:
If the visitor wants to test the product, create a free account, compare plans before subscribing, or understand what is included in the trial, do this:
[REPLACE_WITH_THE_FREE_TRIAL_SIGNUP_URL_OR_EXPLAIN_THE_TRIAL_CONDITIONS]

Replace the placeholder with your free trial signup page, demo account page, onboarding page, or the trial conditions you want Fabio to mention.
Template 08 · B2B sales

🎥 Request a demo

Use this intent when the website should convert visitors into product demo requests, sales calls, software presentations, or B2B discovery meetings.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Request a demo

When a visitor asks about demo, product demonstration, presentation, seeing how it works, sales team, business solution, B2B offer, features, integrations, enterprise pricing, onboarding, use case, implementation, or comparing the solution before buying, consider that the visitor may be interested in requesting a demo.

Conversion instruction:
If the visitor wants to see the product in action, speak with sales, understand how the solution works, or evaluate the product for a business need, do this:
[REPLACE_WITH_THE_DEMO_REQUEST_URL_OR_EXPLAIN_HOW_TO_BOOK_A_DEMO]

Replace the placeholder with your demo request form, sales calendar, product presentation page, or the demo booking instructions you want Fabio to give.
Template 09 · Contact

✉️ Contact the team

Use this intent when the website should guide visitors toward a contact form, support request, sales inquiry, or general message to the team.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Contact the team

When a visitor asks about contacting the company, speaking with someone, sending a message, customer service, support, sales team, partnership, specific request, technical question, more information, business inquiry, or how to reach the team, consider that the visitor may want to contact the website owner.

Conversion instruction:
If the visitor wants to contact the team, ask a specific question, speak with support, reach sales, or send a message, do this:
[REPLACE_WITH_THE_CONTACT_FORM_URL_OR_EXPLAIN_THE_BEST_WAY_TO_CONTACT_THE_TEAM]

Replace the placeholder with your contact page, support page, sales contact form, email instructions, or any contact method you want Fabio to recommend.
Template 10 · Phone lead

☎️ Request a callback

Use this intent when the website should capture phone leads and invite visitors to request a callback from sales, support, an advisor, or a service team.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Request a callback

When a visitor asks about callback, phone call, speaking by phone, being called back, advisor, sales representative, urgent request, availability, quote, pricing, support, consultation, or discussing their need with a person, consider that the visitor may want to request a callback.

Conversion instruction:
If the visitor wants to be called back, speak by phone, discuss pricing, talk to an advisor, or get help from a person, do this:
[REPLACE_WITH_THE_CALLBACK_FORM_URL_OR_EXPLAIN_HOW_TO_REQUEST_A_CALLBACK]

Replace the placeholder with your callback form, phone lead form, contact page, or callback instructions.
Template 11 · Training

🎓 Register for training

Use this intent when the website should convert visitors into course registrations, training leads, webinar signups, school applications, or program enrollments.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Register for training

When a visitor asks about training, course, program, registration, enrollment, learning, certification, duration, schedule, price, funding, requirements, available seats, online course, in-person course, webinar, workshop, or starting date, consider that the visitor may be interested in registering.

Conversion instruction:
If the visitor wants to register, check availability, understand the program, compare training options, ask about pricing, or join a course, do this:
[REPLACE_WITH_THE_TRAINING_REGISTRATION_URL_OR_EXPLAIN_THE_REGISTRATION_PROCESS]

Replace the placeholder with your training registration page, webinar signup page, course application form, or enrollment instructions.
Template 12 · Event

🎟️ Register for an event

Use this intent when the website should convert visitors into event registrations, ticket buyers, conference attendees, webinar participants, or workshop guests.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Register for an event

When a visitor asks about event registration, ticket, seat, conference, webinar, workshop, program, date, time, venue, speaker, access, replay, online event, in-person event, price, availability, or confirmation, consider that the visitor may be interested in registering for the event.

Conversion instruction:
If the visitor wants to register, buy a ticket, check availability, understand the event program, ask about access, or confirm attendance, do this:
[REPLACE_WITH_THE_EVENT_REGISTRATION_URL_OR_EXPLAIN_HOW_TO_JOIN_THE_EVENT]

Replace the placeholder with your event registration page, ticketing page, webinar signup page, or event access instructions.
Template 13 · Newsletter

📬 Subscribe to a newsletter

Use this intent when the website should convert visitors into newsletter subscribers, content subscribers, community members, or email leads.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Subscribe to a newsletter

When a visitor asks about newsletter, updates, news, email updates, tips, alerts, exclusive content, content subscription, community, resources, new articles, announcements, or staying informed, consider that the visitor may be interested in subscribing.

Conversion instruction:
If the visitor wants to receive updates, subscribe to content, join the email list, get alerts, or stay informed, do this:
[REPLACE_WITH_THE_NEWSLETTER_SIGNUP_URL_OR_EXPLAIN_HOW_TO_SUBSCRIBE]

Replace the placeholder with your newsletter form, email subscription page, lead magnet page, or signup instructions.
Template 14 · Donation

💝 Make a donation

Use this intent when the website should convert visitors into donors, sponsors, supporters, contributors, or fundraising participants.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Make a donation

When a visitor asks about donation, donating, support, contribution, fundraising, sponsor, charity, one-time donation, recurring donation, tax receipt, or how to help, consider that the visitor may be interested in making a donation.

Conversion instruction:
If the visitor wants to donate, support the cause, contribute financially, understand the impact of donations, ask about tax receipts, or set up a recurring donation, do this:
[REPLACE_WITH_THE_DONATION_URL_OR_EXPLAIN_HOW_TO_DONATE]

Replace the placeholder with your donation page, fundraising page, recurring donation form, sponsor page, or donation instructions.
Template 15 · Visit

🏠 Request a visit

Use this intent when the website should convert visitors into booked visits for real estate, showrooms, dealerships, venues, schools, agencies, or physical locations.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Request a visit

When a visitor asks about visit, seeing something in person, appointment, availability, time slot, location, address, showroom, agency, property, house, apartment, vehicle, school, venue, open house, guided tour, or test drive, consider that the visitor may be interested in requesting a visit.

Conversion instruction:
If the visitor wants to visit, see the place or product in person, check availability, book a time slot, request a guided tour, or schedule a test drive, do this:
[REPLACE_WITH_THE_VISIT_BOOKING_URL_OR_EXPLAIN_HOW_TO_REQUEST_A_VISIT]

Replace the placeholder with your visit booking page, showroom appointment page, property visit form, test drive form, or visit instructions.
Template 16 · Comparison

⚖️ Compare before deciding

Use this intent when the website should help visitors compare options before choosing a product, plan, service, model, package, or subscription.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Compare before deciding

When a visitor asks about comparison, difference, which one to choose, best choice, recommendation, alternative, advantage, disadvantage, value for money, product comparison, plan comparison, model comparison, service package, features, pricing, or options, consider that the visitor may be close to a decision.

Conversion instruction:
If the visitor compares options, asks for a recommendation, hesitates between products, plans, services, models, or packages, or wants help choosing the best option, do this:
[REPLACE_WITH_THE_COMPARISON_PAGE_CONVERSION_PAGE_OR_DECISION_HELP_INSTRUCTIONS]

Replace the placeholder with your comparison page, pricing page, product category page, recommendation page, or decision-help instructions.
Template 17 · Account

👤 Create an account

Use this intent when the website should convert visitors into registered users, members, customers, platform users, or account holders.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Create an account

When a visitor asks about creating an account, signing up, registering, login, access, customer area, member area, dashboard, profile, starting to use the service, free account, paid account, user space, account benefits, or account requirements, consider that the visitor may be interested in creating an account.

Conversion instruction:
If the visitor wants to create an account, register, access a customer area, start using the service, or understand what an account includes, do this:
[REPLACE_WITH_THE_ACCOUNT_CREATION_URL_OR_EXPLAIN_THE_ACCOUNT_CREATION_PROCESS]

Replace the placeholder with your signup page, account creation page, customer area link, registration form, or account creation instructions.
Template 18 · Contract offer

📝 Subscribe to an offer

Use this intent when the website should convert visitors into subscribers for an insurance, finance, telecom, energy, service contract, or recurring commercial offer.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Subscribe to an offer

When a visitor asks about subscribing to an offer, contract, plan, package, monthly payment, commitment, conditions, eligibility, activation, service start, cancellation, coverage, included services, comparison between offers, or commercial terms, consider that the visitor may be interested in subscribing.

Conversion instruction:
If the visitor wants to subscribe to an offer, compare plans, understand contract conditions, check eligibility, activate a service, or start a paid plan, do this:
[REPLACE_WITH_THE_OFFER_SUBSCRIPTION_URL_OR_EXPLAIN_THE_SUBSCRIPTION_PROCESS]

Replace the placeholder with your offer subscription page, plan selection page, eligibility form, contract page, or subscription instructions.
Template 19 · Simulation

🧮 Request a simulation

Use this intent when the website should convert visitors into simulation users for pricing, credit, insurance, energy, real estate, financing, savings, or project estimation.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Request a simulation

When a visitor asks about simulation, simulator, estimate, calculation, monthly payment, price estimate, cost estimate, loan amount, duration, eligibility, budget, savings, insurance quote, energy cost, financing, project amount, or personalized result, consider that the visitor may be interested in requesting a simulation.

Conversion instruction:
If the visitor wants to calculate a price, estimate a monthly payment, simulate a project, check eligibility, compare scenarios, or get a personalized result, do this:
[REPLACE_WITH_THE_SIMULATION_URL_OR_EXPLAIN_HOW_TO_START_THE_SIMULATION]

Replace the placeholder with your simulator page, calculator page, eligibility form, estimate tool, or simulation instructions.
Template 20 · Application

📄 Apply

Use this intent when the website should convert visitors into applicants for a job, internship, work-study position, mission, franchise, partnership, school program, or opportunity.

Additional Instructions

Copy this full block and paste it into Fabio’s Additional Instructions field.

Purchase intent: Apply

When a visitor asks about applying, application, job offer, position, recruitment, internship, work-study, mission, opportunity, resume, cover letter, hiring process, requirements, franchise, partnership, school admission, program application, or how to submit a profile, consider that the visitor may be interested in applying.

Conversion instruction:
If the visitor wants to apply, submit a resume, join a program, respond to an opportunity, ask about requirements, or send an application, do this:
[REPLACE_WITH_THE_APPLICATION_URL_OR_EXPLAIN_HOW_TO_APPLY]

Replace the placeholder with your application page, job offer page, recruitment form, admission form, franchise form, or application instructions.